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Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying Style:Hardback fuzzy aliens may possess a

SKU: 919157648
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Description

fuzzy aliens may possess a vivid imagination and struggle to distinguish between fiction and reality

Public History: A Practical Guide provides a comprehensive overview of this rapidly evolving field

The concluding chapters deal with the impact of colonialism on Indian religions

Dimension: 159 x 237 x 19 (mm)

With a timeless aesthetic

Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying Style:Hardback fuzzy aliens may possess aThe Media Handbook is a comprehensive guide to advertising, media planning, and buying, with a focus on practical calculations and real world alternatives. It includes updated coverage of social media, buying automation, digitization, and media consumption statistics. Author Helen Katz emphasizes the connection between planning and buying to brand and client strategic aims, and the Companion Website offers resources for students and instructors. \n

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