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It involves using a long, thin rod and a large, free-spinning reel to drift bait or lures in rivers or streams
Lactoria cornuta Recognizable for its long horn-like projections
More uniform construction yields more sensitivity power and durability
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The top five players, including Rapala VMC Corporation, Shimano Inc., Pure Fishing Inc., Daiwa Corporation, and Berkley Fishing (a Pure Fishing brand), collectively held an estimated combined global market share of approximately 38-42% in 2025, indicating that the majority of market revenue is distributed across hundreds of smaller, often regionally specialized manufacturers
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