Eiko Fuji - 10,000 Ways Genshu “Umeshu” is typically ume fruit

“Umeshu” is typically ume fruit steeped in alcohol

The labor spent is worth it

true sake together with customers in this ever-changing world

as this sake was named after the wild cosmos flowers along the Watarase River near the brewery

Wielding generations of brewing knowledge

Eiko Fuji - 10,000 Ways Genshu “Umeshu” is typically ume fruitBan ryu means 10,000 ways. It is an expression used in the sake world to answer the question, In how many ways is one sake different from another? The answer: in 10,000 ways the yeast, the koji, timing of brewing, etc. More informally, it means versatility. The brewery tries to catch both meanings in its name; they passionately believe it can be enjoyed in 10,000 ways, whether its chilled, warmed, with light food, heavy food, sweet food or spicy food.