Joico Liquid Demi-9SB - Silver Blue Light Blonde 60ml 74ml New suction concept ensuring greater

New suction concept ensuring greater airflow

The unique dual action of temporary colour with semi-permanent action allows for exceptional colour uptake

Whether that be whilst browsing our website and needing some product advice

dry or damaged hair while providing much needed moisture and protection with sun filters to reduce colour fade and brittleness

Containing natural UV sun protection

Joico Liquid Demi-9SB - Silver Blue Light Blonde 60ml 74ml New suction concept ensuring greaterGet The Gloss That Outshines A gentle, ammonia free liquid color system formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Creme Developer 5 Volume. Delivers up to 2X the shine* 100% replenished and restrengthened hair*** Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos**** Ammonia free, pH balanced formula Ideal viscosity for drip free bottle application Versatile