Ed Ruscha: Pepto-Caviar Hollywood San Francisco Museum of Modern Art Incorporating graphic and ornamental elements

Incorporating graphic and ornamental elements

An evocative introduction by art historian Robert Pincus-Witten explores the significance of these books

from “ideas of stone” to “breath

Oehlen’s works are focused on his cryptic Ömega Man motif

Flower to You

Ed Ruscha: Pepto-Caviar Hollywood San Francisco Museum of Modern Art Incorporating graphic and ornamental elementsPrinted in 1970 by Cirrus Editions, Los Angeles, Ed Ruschas screen print Pepto Caviar Hollywood depicts the iconic Hollywood Sign, which has become synonymous with both LA and the American movie industry. In this composition, the landmark emerges from a low horizon, with the signs letters receding into the distance. The print was created in two runs from two screens with the decidedly unconventional mediums of Pepto Bismol and caviar, as Ruscha was