JOICO Color Intensity Semi-Permanent True Lav controlled lightening with up to

controlled lightening with up to 9+ levels of lift while maintaining smooth

including color-treated and lightened hair

Volumizing Shampoo strengthens fine

and it heats up high enough for long‑lasting results

Apply evenly to damp hair or on dry hair in between washes

JOICO Color Intensity Semi-Permanent True Lav controlled lightening with up toJoico Color Intensity is a semi permanent hair color line featuring highly concentrated, vivid pigments for bold, long lasting results. The colors can last up to 20+ shampoos, can be used directly from the tube or mixed together to create custom shades, and do not require a developer for application. Prelighten Level: 9 and up Key benefits: Long lasting, vibrant color with strong shine and impact Helps improve the look and feel of hair with nourishing